UCSC Extension Multimedia and Web Design Certificate - Final Project

Project Plan: Erin Dreams

Elsa DieLöwin

Version 1.0
March 2001

Project Objective:

This is a description of what the site is intended to be.

Objective Message

While there are quite a few Irish sites readily found on the web, most have clumsy navigation and few pictures, and few have a personal touch. Erin Dreams (www.erindreams.com) will be a Web-based tour of selected towns and attractions in Ireland with 9 slideshows, totalling 210 images. Traditional music, literary excerpts, travel journal notes, travel tips, resources and appropriate links round out the site. A guestbook will allow the audience to share their experiences.

Erin Dreams will provide a narrower but richer experience for the armchair traveler, perhaps enticing that person to take the plunge and actually visit the places depicted.

Secondary Messages

Erin Dreams will be of some interest to students as there will be photographs of historic and pre-historic Irish sites, excerpts from literature, and traditional music.

Audience Profile

The target audience is potential tourists to Ireland, armchair travelers, Celtophiles and students

Primary Audience Demographics

Education eclectic, some college to Ph.D
Sex both
Age 30 - 50
Ethnic mix mostly but not entirely of Irish heritage

Secondary Audience Demographics

Education 5th grade to some college
Sex both
Age 10 - 30
Ethnic mix diverse, some of Irish heritage

Target Technical Specifications

I am assuming that my primary audience, people who can afford to travel to Ireland, probably can afford reasonably good computer equipment for viewing the Web:

Pentium I / Apple G3 or faster computer
28.8 or faster modem
600 x 800 or better resolution
Thousands of colors
Sound card and software
4.x or later browser

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